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Tiger Brands – Icon Brands Winners of 2016 / 2017


We are pleased to announce that Koo was voted the winner in the 2016/2017 Ask Afrika Icon Brand Awards.

The Icon Brand survey is the largest of its kind in South Africa, reaching a total of 15000 consumers ion over 800 communities, representing 21 million adults South African consumers.

It identifies brands that are loved and loyally bought by SA’s rainbow nation, as well as celebrating brands that have mastered the complexities essential in servicing emerging and divided markets.

KOO was the icon brand and winner of:

  • Tinned/canned beans category
  • Tinned canned fruit category
  • Tinned vegetables category

As a division of Tiger Consumer Brands LTD, we are very proud of our brands that have won in their respective categories.